The magazine for force-free pet professionals

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The Problem with Punishment

Fortunately today, thanks to force free advocating organizations like Pet Professional Guild, there is much more awareness of the detrimental effects of punishment.  Sadly though, in some quarters it still prevails and is even advocated by some and perpetuated by...

Food – Just Cupboard Love?

The Power of Motivation As a behaviour consultant meeting with clients who are seeking to alter their dog’s behaviour, I am always asking owners to think about their dog’s motivation – what is it for that individual dog that will...