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Latest Business & Consulting Articles
‘Laundry List’ Dogs
By Kristi Benson
As dog trainers, we may frequently find ourselves sitting across the kitchen table from our clients in something of a conundrum. While we may have been called in to assist with house-training, or jumping up, or biting strangers, or any other typical concern, clients do not ...
Goals in Dog Training: Outcome or Behavior – Which Do You Control?
By Niki Tudge
One of the most common mistakes we see dog training professionals make is to try to impart their goals upon their clients. For example, you may feel that pet dogs should behave in a certain way, have specific skills, do certain tasks or not do other things such as climb on ...
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Wanna Play?
Humans and dogs love to play together; from recent research, it seems that this shared love for play has been a key element in shaping our close bond. While there is still a question as to whether shared play creates a solid relationship ...
Distinguishing Ourselves as Force-Free Professionals
Some time ago I engaged in an online conversation with a dozen or more force-free trainers and the subject of professional certification came up. Most of the trainers had CPDT-KA credentials and some were considering letting them lapse because ...
The Psychological Contract – A System of Beliefs That Needs to Be Articulated to Your Client
Written by Niki Tudge Copyright 2015
When you embark on a consulting or training relationship you should first ensure you have a professional consulting contract with your client. As a professional working with animals there are multiple ...
Bridging the Communication Gap
By Angelica Steinker
This article was originally published on page 52-53 in the January 2015 edition of BARKS from the Guild, a bi-monthly magazine published by the Pet Professional Guild.
Cognizant Behavior Consulting (CBC) is an approach ...
If Marketing Is Not Sales – What Is Marketing?
by Niki Tudge
What Is Marketing?
The purpose of a business is to create and maintain satisfied and profitable customers. Customers are attracted and retained when their needs are met. This is a function of marketing. Marketing is ...
Get With Your Money Pet Professionals & Small Business Owners!
by Niki Tudge
Numbers! Numbers! Numbers! Wherever you go, you are bound to see numbers. Addresses, license plates, phones, prices and of course, money! Numbers connect us all to each other in many more ways than we might imagine. Our world ...
Getting Started in Getting Organized
by Niki Tudge
One of the hardest parts about getting organized is sorting and sifting through all the “stuff”. But all this “stuff” can cause distractions and take up valuable space. When you find yourself among stacks and piles of “stuff” it ...
A Dirty Big Secret – Get With The Program
A basic strategic marketing plan is paramount as a small business owner, no matter how good you are at what you do, says Niki Tudge
First published in "Barks From The Guild" (Spring 2014), the official publication of The Pet Professional ...