The magazine for force-free pet professionals

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Front Door Freakout

If you come to my house, brace yourself. You walk up the stairs, ring the doorbell. Suddenly…the shrieking of a hundred banshees? Maybe an exorcism in progress? Or fiery-eyed, froth-mawed Cerberus guarding the gates of Hades? Nope. It’s my people-loving...

The Problem with Punishment

Fortunately today, thanks to force free advocating organizations like Pet Professional Guild, there is much more awareness of the detrimental effects of punishment.  Sadly though, in some quarters it still prevails and is even advocated by some and perpetuated by...